Mar 29 2011 in Marketing by wcrbonitaestero
I feel like QR codes are kind of in limbo in our industry. Some consumers are using them, some aren’t. Some agents and brokers have adopted them and some haven’t. I got this idea from a similar application in the restaurant industry. What if instead of a consumer snapping a QR code to get more [...]
Tags: how to use QR Codes, QR Codes, QR codes for real estate
Mar 28 2011 in Marketing by wcrbonitaestero
The medium of video has become a dominating force on the Web since its advent in 2005. Just six years ago, YouTube changed the face of Internet marketing as we know it, persuading industries to adapt to a powerful tool that could help them grow their businesses. By knowing and understanding the effectiveness of video [...]
Tags: effectiveness of real estate video, using video for real estate marketing, video and real estate
Mar 8 2011 in Marketing by wcrbonitaestero
By Tom Tognoli Last week I spoke to a group of about 70 mortgage bankers with Western Bancorp on what I would do if I were them to increase their business and be more successful at what they do. I went over a list of activities I would do if I were them, but first [...]
Tags: advice for business owners, goal setting, Setting a schedule
Mar 7 2011 in Marketing, Technology by wcrbonitaestero
By Katherine Tarbox, Senior Editor, REALTOR® Magazine There’s been a lot of debate since the dawn of social media about best practices for selling on these platforms. When it first became widespread, a lot of practitioners started putting any and all listings on Facebook and may have even seen some success from that approach. But [...]
Feb 9 2011 in General by wcrbonitaestero
Here is your opportunity to get your professional portrait taken or updated! At the February Business Luncheon (February 11, 2011), David Michael DiMartino will be available before 11:30 a.m. and after 1 p.m. to take your professional portrait! PLEASE CONTACT DAVID DIRECTLY TO SCHEDULE YOUR SESSION! Home: 239-947-0746 Cell: 239-913-7097 Price: $125.00 Plus Tax This package is [...]
Feb 4 2011 in General by wcrbonitaestero
One of our own members, Nancy Martin, is in need of a bone marrow transplant. Nancy has a very serious blood disease called Primary Myelofibrosis and it is very aggressive. It is not leukemia but just as acute and a donor must be found! If you would like to find out more about helping Nancy or [...]
Jan 27 2011 in General by wcrbonitaestero
Jan 11 2011 in Marketing by wcrbonitaestero
No matter how many listing presentations you’ve made in your career, preparation remains the key to winning clients’ confidence and business. ” You cannot wing it,” says Matthew Ferrara, CEO of The Learning Network. “You wouldn’t put a play on Broadway without rehearsing. You wouldn’t send soldiers to war without boot camp. There are people [...]
Tags: Listing presentation tips, Tips to improve your listing presentation
Jan 8 2011 in General by wcrbonitaestero
The Bonita Springs-Estero Chapter of Women’s Council of REALTORS® (WCR) installed its 2011 officers on Friday, December 12 at The Club at Grandezza. 2011 Officers are as follows: President Heather Wightman, John R. Wood REALTORS President-Elect Judith Gietzen, Amerivest Realty Treasurer Karen Boring, PNC Mortgage VP of [...]
Jan 7 2011 in Marketing by wcrbonitaestero
It’s the question most real estate professionals ask: “How can I stand out above my competition?” Believe it or not, grabbing the attention of potential clients is not difficult and will not cost you thousands of dollars. Buyers and sellers today are sharp, savvy and technologically advanced, so you’ve got to speak their language. You [...]
Tags: Cost-effective tips on standing out from the crowd, Standing out from the competition, Tips to stand out in the world of real estate